This design project is based on local animal rescues. I am inspired by communities that volunteer time and money into the welfare of animals. The animal rescue brand is called Barkedin. This is a made up rescue as a case study for my exhibition. The name Barkedin is a play on from the word Linkedin as a way to connect viewers to rescues. This allows them to connect with potential adopters to find homes for strays and those on the euthanasia list in overcrowded shelters.

The logo and spine cover illustrations of the volunteer book were inspired by the Atrament font face used for the posters. The animals are abstract and modernized with a uniform line work to make my branding stand out from other rescues. The typeface for my logo Barkedin is Gill Sans to give a modernized look with a sans serif typeface and use of grey color to go with the mint green of the logo. I chose gray and mint green as my colors for the logo because I wanted to stay away from the black type and usual bright colors.